#SoyMayorSoyCoyComoTú: A campaign to recognize our own ageism and eliminate stereotypes about old age.


● Through an ageism calculator, a series of testimonials from older people and a manifesto, the #SoyMayorSoyComoTú campaign invites all citizens to reflect on discrimination, stereotypes and prejudices towards older people.  ● According to the World Health Organization, 1 in 2 people have ageist behaviors towards older people.  On the occasion of the International Day of Older Persons, which is celebrated on October 1, Grandes...

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Matia participates in a joint call in Congress for Alzheimer's to be a strategic policy priority


Led by the Pasqual Maragall Foundation, organizations and experts call for the promotion of research as the only way to overcome the disease, and for more resources to improve the quality of life of those affected, their families and caregivers. More than 900,000 people in Spain suffer from dementia, 75% of cases due to Alzheimer's disease, and if no treatment is found, the number of cases could double by 2050. Before the event, the...

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Matia has organised the course "From the house to the city: building environments for aging well"


Matia explores in the Summer Courses of the UPV the need to work the environments in an integral way for a good aging of people. The control of the environment is necessary to promote the physical and emotional well-being of aging people Inaugurated by Mari Carmen Garmendia, who stressed the importance of the collaboration of institutions and the private sector in the construction of environments for aging well, it was...

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MatiaZaleak and Guuk join forces within the framework of #100fluencers to reduce the digital divide for seniors.


  They will raise funds to analyze the stereotypes of aging in social networks, generate an audiovisual collection to raise awareness and provide digital training for the elderly.  MatiaZaleak activates a crowdfunding and invites to contribute to the cause with contributions or with the purchase of MatiaZaleak solidarity products.  Guuk, in addition to its knowledge and technology, will donate 75€ for each fiber + cell...

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Usurbil town council and Matia Instituto will take the step of collectively building a new model of care.


The new model of care that is intended to be built jointly between institutions, the care sector and community agents, while working on a shared culture of social care. The City Council of Usurbil and Matia Instituto will initiate a participatory process on the model of care. In this process, the participation of institutions, the professional sector in the provision of care and community agents is planned, in order to collectively...

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Afundación and Matia Instituto start this week the program "Emotions", aimed at the elderly.


ABANCA's Obra Social, in collaboration with Matía Instituto, launches this novel initiative, the result of rigorous joint work since 2017 between both entities. This program is part of the "Emotions and Loneliness" series aimed at reflecting on the emotional well-being of the elderly and the stereotypes associated with this stage of life. .embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-...

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